The wallcoverings market has been dominated by the ‘take what we give you’ philosophy. They make it and that’s what you get. Stuffy Englishmen telling us that “traditional florals” make for exciting new wallpapers. It’s only modestly better than the Hills Hoist mentality, which in our on-demand era rubs us the wrong way.
Wallpaper Republic finds mass production a bit dull so they have collaborated with world-class artists and designers to bring a series of collections that may not be for everyone. But that’s the whole point. Why not be a little daring, a little creative, a little individual?